I don’t just list homes; I engineer sales that maximize equity. For most people, their home is their largest asset, and I treat it that way. I’m not here to just put a sign in your yard and hope for the best. I’m here to use 30 years of construction, finance, and "in-the-trenches" negotiation to ensure you walk away with the highest possible net.

My approach to selling started in Bangkok, Thailand, growing up in a family business and flipping houses in college just to pay for plane tickets and trips. I learned then what most agents never learn: how a building is actually put together. When I represent a seller, I don’t just suggest a coat of paint. I know exactly what needs to be remodeled and what doesn't to ensure you get the highest ROI before we hit the market. I can speak the language of contractors and inspectors, which means I protect your bottom line during the repair negotiations.

My grit as a negotiator was forged in the late 90s and early 2000s in Los Angeles. While I was incubating tech startups, I was flipping houses on the side specifically to make payroll. When the pressure is on, I don’t blink. I know how to move a property when the stakes are high, and I know how to negotiate under pressure because I’ve lived it.

I have an MBA, but I’m also a landlord who has owned a duplex in LA since 2001. If you are selling a property with tenants or dealing with the RSO and no-fault eviction regulations, you don't need a “salesperson" you need a strategist who knows the regulations. I know the headaches of being an owner in this city, and I know how to navigate the red tape to make sure your escrow doesn't fall apart.

I’ve survived 11% interest rates and market crashes. I’ve navigated zero-down deals and strategic refinances. I understand the money side of the deal whether it's vetting a buyer's financing to make sure they can actually close or structuring your sale, I use my experience to put you in the driver’s seat.

For my sellers, my value goes beyond a listing. Because of my construction background, I know exactly what needs to be remodeled to squeeze every possible dollar out of your sale. I don’t just give you a "to-do" list; I know how to get the house ready to compete in a market that doesn't forgive mistakes.

Selling a home is a high-stakes financial move. If you’ve ever felt overwhelmed by the fast-moving LA market, I’m the partner who will slow it down, manage the details, and make sure you never sign something you don't understand. I’m here to make sure you come out on top.